Panda Strawberry- The Strawberrish recipe of pleasure Product Launch Campaign in January 2018

My Role: Art direction, concept design, graphic design, web design, storyboarding

Panda introduces a popular flavor variant Strawberry Licorice in its own bag as a new product line. New products are launched frequently and out shining others needs some tangible measures.

Strawberry time comes early this year.

To get people’s attention we implied that time to pick up strawberries is really early this year, in the middle of winter. Paired with colour rich visuals and summer themed prizes which had custom made licorice inspired pattern turned to strawberry color was our point of approach.

Social media raffle in facebook spanning 5 weeks in time. Social media is all about human interaction and brief attention span. We asked summer and strawberry related questions which the participant should answer to get a chance of winning one of the custom made weekly prizes. (10 per week)